for the artist
At Candita Clayton Gallery we love working with artists at all stages of their careers. Including emerging, mid-career, late-career as well as artist’s estates. Our goal is to have a well-rounded program that includes all mediums in a range of price points. We connect artists, art enthusiasts, and design professionals by featuring our artist’s work within our three locations as well as on social media and within design-specific presentations.
artist: allison gibbons watt, the drum of loch
the business of art
An exclusive course designed to help artists price their work, establish valuable relationships with gallerists, and break the struggling artist narrative to generate a sustainable business from their art.
Whether you’re a student or a practicing artist, business and professional skills are a necessity for achieving success in a competitive art market.
artist: cali almy
artist: marc mazzarelli
course details
In this course, you will discover how to set your art career and long-term business objectives on the right path, and how to identify and articulate your core strengths.
Topics include managing time, setting goals, marketing and promoting your work, and financial planning and record-keeping. You will also learn how to present your work to galleries and employers, form relationships with them and wisely negotiate contracts.
what artists are saying about the business of art
“After enrolling in Candita Clayton's Business of Art course, I've gained invaluable insights into the art world that extend far beyond the canvas. Clayton's approach demystified the business aspects of art, teaching me not just how to create, but how to connect, market, and sell my work effectively. The curriculum bridged the gap between artistic passion and practical business strategy, empowering us to navigate the complexities of the art market with confidence. It's been transformative, equipping me with the tools to turn my creativity into a sustainable career.” —mary s., mid-career artist
“Attending Candita Clayton's Business of Art course was a turning point in my education. As a new graduate, I feel equipped not just with artistic skills but with a solid foundation in the business side of art. Clayton's class opened my eyes to the realities of making a living as an artist, something that can seem daunting to many of us stepping out of art school. I learned about marketing, sales, and the importance of networking in ways that were practical and directly applicable to my career goals. This course didn't just prepare me to be a better artist; it prepared me to be a successful artist in the real world. I now approach my career with a sense of empowerment and readiness I didn't have before.” —jonathan p., fresh out of art school
